GREEN BUILDINGS · SANGHA STRATEGIES
The agency that acts like your head of marketing for a fraction of the cost.
We know green buildings. We know your budget.
Purpose-built marketing for green building firms, Sustainable architects, and LEED consultants across the US.
KATHARINE BIERCE
Founder · PMP · CSM
Ex-Salesforce Marketer
15+ years
GROW SMARTER. GROW GREENER.
Make Shift Happen
The Real Problem
Most Agencies are
built for big-budget brands.
The Budget Problem
You can't afford a full-time CMO
A full-time marketing director costs $250K+ all-in. Fractional works, but most consultants disappear after the strategy deck. You need growth now, not six months of recruiting.
The Credibility Problem
Your website isn't Converting
Architects, developers, and LEED consultants are sophisticated buyers. They visit your site and make a split-second judgment. If your digital presence doesn't reflect your work, you lose clients before they ever call.
Our Approach
We advance your mission
We embed into your world. We know what LEED AP means, why embodied carbon matters, and who your ideal client really is. Then we build marketing content that earns trust and gets smarter every month.
🏗️
Structural & Civil Engineers
Keeping houses safe on hills and using natural materials wherever possible
🌿
Sustainable Architects & Designers
LEED, WELL, passive house, net-zero design firms
🏠
Green Contractors & Builders
Firms specializing in high-performance, low-carbon construction.
📋
LEED / WELL Consultants
Certification consultants and sustainability advisors
🌱
Natural Building Specialists
Cob, hempcrete, adobe, bamboo, and biophilic design firms
What We Do
We Get
Green Buildings
Fractional CMO & Marketing Strategy
Get senior marketing leadership without the overhead. We integrate into your team, audit what's working, identify your ideal client profile, and build a go-to-market plan designed for your business.
We don't just hand you a PDF, we implement it with you.
Strategy
Brand Positioning
Email Marketing & Automation
Stay top-of-mind with buyers through smart nurture sequences, newsletters, and automated follow-up. We build the system that works while you're on the job site.
We help you keep track of your contacts, so you can focus on building things.
Email Marketing
Lead Nurturing
More Ways We Support Your Growth
Full Service Marketing
Built for sustainability-driven businesses
Market Research & Persona Development
We interview your clients, map the competitive landscape, and build buyer personas that inform every marketing decision.
Events:
In-Person & Online
SF Bay Area event production and facilitation of interactive online workshops. We engage your community wherever they gather.
Photography and Videography
Visual storytelling for green building firms. Available across California with staff in Berkeley, SF, LA, and the Lake Tahoe area.
Graphic Designing
Print and web design that reflects your brand's commitment to sustainability. Pitch decks, brochures, social assets, and more.
Campaign Launch Support
Project-based support for new product launches, rebrand rollouts, or initiative announcements that need to land with impact.
Team Augmentation
Need an extra pair of expert hands? We slot into your existing team as a strategic marketing resource without hiring a W2.
Why We are Different
Growth Without
the huge overhead
Expert Account Manager
We don't have account managers juggling 12 clients. You work directly with the senior expert running your marketing week-to-week.
We Grow, When You Grow
Scope-based pricing, never purely tied to ad spend. Our incentives align with your growth, not your media budget.
We Know Your World
We understand LEED, embodied carbon, passive house design, and natural building. No crash course needed, we get to work.
Better the longer You Stay
Most agencies are at their best the day they pitch you. We're at our best the longer you stay, we compound knowledge about your business.
Clear Communication
No endless meetings. Quick, clear, actionable updates. We respect your time as much as we respect the planet.
Freelance by Design
Our specialists chose this model because they're better without the fluff of a big agency. You get the expert, not their assistant.
01
Discovery Call
We walk through your business goals, ideal clients, competitive landscape, current marketing, and what success looks like for you.
Strategy & Plan
02
We deliver a custom marketing plan. No templates. Specific tactics, timelines, and owners for every single initiative.
03
Implementation
We implement websites, email, content, and campaigns with you in the loop at every stage. We can also train in-house staff, if you want.
04
Measure & Optimize
We track what works, cut what doesn't, and compound our knowledge of your business every single month.
A MARKETING AGENCY FOR SUSTAINABILITY
PMP-certified.
Agile marketing.
Mission-aligned.
Katharine Bierce, founder of Sangha Strategies, brings 15+ years of marketing leadership across startups and Fortune 500 tech brands. PMP-certified project manager, Agile Scrum Master, and Phi Beta Kappa graduate from the University of Chicago with a B.A. in Psychology.
She combines a 'get it done' East Coast attitude with the holistic innovation mindset Silicon Valley is known for. At Salesforce, she led marketing for sustainability and impact programs. Now she brings that same rigor to mission-driven green building firms.
Industry Expertise
We know the
Green Buildings World
Inside Out
Sangha Strategies excels in providing tailored marketing solutions for sustainability leaders.
LEED Certification
Embodied Carbon
Passive House
Net-Zero Design
Straw Bale
Rammed Earth
Hempcrete
Heat Pump HVAC
WELL Building
Biophilic Design
Mass Timber
Induction Cooking
WE'RE THE MARKETING PARTNER YOU'VE BEEN LOOKING FOR
What our clients say
★ ★ ★ ★ ★
Katharine has been incredibly helpful in digesting nearly 1000 KPIs for ESG metrics across internal strategy documents, GRI, and more. She's fantastic at research and has been insanely productive in identifying key metrics for our dashboard.
EVAN PAUL
Senior Director, Innovation for Nature · Salesforce
★ ★ ★ ★ ★
Katharine did a great job of getting the word out to the right people for Caravan Studios Apps4Change Demo Days with TechSoup. She knows the right groups of changemakers to engage
SUSAN TENBY
TechSoup (nonprofit)
★ ★ ★ ★ ★
Sangha Strategies brought deep energy‑sector expertise, editorial leadership, and speed in translating complex policy changes for a final draft-ready ebook that Coldwell Energy could confidently use with customers and prospects.
TIFFANY DOUGLASS
Head of Marketing, Coldwell Energy(Commercial/Industrial Solar)
Let's talk.
Tell us what you're working with. We'll show you exactly how we'd approach it and what your first few months would look like.
Sangha Strategies
490 43rd St. #114
Oakland, CA 94609
WOMAN-OWNED · CALIFORNIA CERTIFIED GREEN BUSINESS
Contact Us
ALSO EXPLORE OUR EXPERTISE IN
Other Industries We Serve
Renewable Energy
Solar, wind, battery storage, and clean energy companies ready to grow their market presence through smart digital marketing.
Biodiversity & Conservation
Land trusts, reforestation projects, permaculture farms, and ecosystem restoration organizations telling their stories.
Government & Local Agencies
Land trusts, reforestation projects, permaculture farms, and ecosystem restoration organizations telling their stories.
What does a green building marketing agency do?
We handle everything from SEO and paid ads to website builds and content all tailored to firms working in LEED, passive house, net-zero, and sustainable construction.
Do you work with firms outside California?
Yes. We work with green building firms across the US remotely. Our team is distributed and built for remote-first engagements.
How is Sangha different from a general marketing agency?
We specialize in sustainability. We already know what LEED AP means, why embodied carbon matters, and who your buyers are. No crash course needed.
How much does green building marketing cost?
Engagements are scoped to your goals and budget. We offer fractional CMO retainers, project-based work, and ad management. Book a call for a custom quote.
Can you help with both SEO and paid ads?
Yes we offer full-service digital marketing including Local SEO, Google Ads, content strategy, and website optimisation under one roof.
How long before we see results?
SEO typically shows traction in 3–6 months. Paid ads can generate leads in the first 30 days. We track both and report monthly.