GREEN BUILDINGS · SANGHA STRATEGIES
The agency that acts like your head of marketing for a fraction of the cost.
We know green buildings. We know your budget.
Purpose-built marketing for green building firms, sustainable architects, and LEED consultants across the US.
KATHARINE BIERCE
Founder · PMP · CSM
Ex-Salesforce Marketer
15+ years
GROW SMARTER. GROW GREENER.
Make Shift Happen
The Real Problem
Most agencies are
built for big-budget brands.
The Real Problem
Most Agencies are
built for big-budget brands.
The Budget Problem
You can't afford a full-time CMO
A full time marketing director costs $250K+ all-in. Fractional works, but most consultants disappear after the strategy deck. You need growth now not six months of recruiting.
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The Credibility Problem
Your website isn't Converting
Architects, developers, and LEED consultants are sophisticated buyers. They visit your site and make a split-second judgment. If your digital presence doesn't reflect your work, you lose clients before they ever call.
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Our Approach
We advance your mission
We embed into your world. We know what LEED AP means, why embodied carbon matters, and who your ideal client really is. Then we build marketing content that earns trust and gets smarter every month.
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WHO WE WORK WITH
We're partners, not vendors. We focus on work with green businesses.
If you're tired of agencies that don't understand sustainability, if you're not ready to hire more employees, or you’re wasting budget on marketing that doesn't convert, welcome. We’re here to help!
🏗️
Structural & Civil Engineers
Keeping houses safe on hills and using natural materials wherever possible
🌿
Sustainable Architects & Designers
LEED, WELL, passive house, net-zero design firms
🏠
Green Contractors & Builders
Firms specializing in high-performance, low-carbon construction.
📋
LEED / WELL Consultants
Certification consultants and sustainability advisors
🌱
Natural Building Specialists
Cob, hempcrete, adobe, bamboo, and biophilic design firms
What We Do
We Get
Green Buildings
Fractional CMO & Marketing Strategy
Get senior marketing leadership without the overhead. We integrate into your team, audit what's working, identify your ideal client profile, and build a go-to-market plan designed for your business.
We don't just hand you a PDF, we implement it with you.
Strategy
Brand Positioning
Website Creation & Optimization
Your website is your front door. Whether you need something built from scratch or a refresh, we help you earn the trust of sophisticated buyers like architects, developers, and sustainability consultants from the first scroll.
Built for the clients you want, not just the ones you have.
WordPress/Wix
ADS/SEO
Email Marketing & Automation
Stay top-of-mind with buyers through smart nurture sequences, newsletters, and automated follow-up. We build the system that works while you're on the job site.
We help you keep track of your contacts, so you can focus on building things.
Email Marketing
Lead Nurturing
More Ways We Support Your Growth
Full Service Marketing
Built for sustainability-driven businesses
Market Research & Persona Development
We interview your clients, map the competitive landscape, and build buyer personas that inform every marketing decision.
Graphic Design
Print and web design that reflects your brand's commitment to sustainability. Pitch decks, brochures, social assets, and more.
Events:
In-Person & Online
SF Bay Area event production and facilitation of interactive online workshops. We engage your community wherever they gather.
Photography and Videography
Visual storytelling for green building firms. Available across California with staff in Berkeley, SF, LA, and the Lake Tahoe area.
Camapign Launch Support
Project-based support for new product launches, rebrand rollouts, or initiative announcements that need to land with impact.
Team Augmentation
Need an extra pair of expert hands? We slot into your existing team as a strategic marketing resource without hiring a W2.
Why We are Different
Growth Without
the huge overhead
Expert Account Manager
We don't have account managers juggling 12 clients. You work directly with the senior expert running your marketing week-to-week.
We Grow, When You Grow
Scope-based pricing, never purely tied to ad spend. Our incentives align with your growth, not your media budget.
We Know Your World
We understand LEED, embodied carbon, passive house design, and natural building. No crash course needed, we get to work.
Better the Longer You Stay
Most agencies are at their best the day they pitch you. We're at our best the longer you stay, we compound knowledge about your business.
Clear Communication
No endless meetings. Quick, clear, actionable updates. We respect your time as much as we respect the planet.
Freelance by Design
Our specialists chose this model because they're better without the fluff of a big agency. You get the expert, not their assistant.
What We Do
We Get Green Buildings!
More Ways We Support Your Growth
Full-service marketing.
Built for Sustainable Business.
WHY WE'RE DIFFERENT
Growth without
the huge overhead.
HOW WE WORK
From the first call
to measurable growth
We start by listening.
Every engagement begins with a deep dive into your business, your clients, and your goals before we recommend a single tactic.
Most agencies are at their best the day they pitch you. We're at our best the longer you stay.
01
Discovery Call
We walk through your business goals, ideal clients, competitive landscape, current marketing, and what success looks like for you.
02
Strategy & Plan
We deliver a custom marketing plan. No templates. Specific tactics, timelines, and owners for every single initiative.
03
Implementation
We implement websites, email, content, and campaigns with you in the loop at every stage. We can also train in-house staff, if you want.
04
Measure & Optimize
We track what works, cut what doesn't, and compound our knowledge of your business every single month.
We start by listening.
A MARKETING AGENCY FOR SUSTAINABILITY
PMP-certified.
Agile marketing.
Mission-aligned.
Katharine Bierce, founder of Sangha Strategies, brings 15+ years of marketing leadership across startups and Fortune 500 tech brands. PMP-certified project manager, Agile Scrum Master, and Phi Beta Kappa graduate from the University of Chicago with a B.A. in Psychology.
She combines a 'get it done' East Coast attitude with the holistic innovation mindset Silicon Valley is known for. At Salesforce, she led marketing for sustainability and impact programs. Now she brings that same rigor to mission-driven green building firms.
Industry Expertise
We know the
Green Buildings World
Inside Out
Sangha Strategies excels in providing tailored marketing solutions for sustainability leaders.
LEED Certification
Embodied Carbon
Passive House
Net-Zero Design
Straw Bale
Rammed Earth
Hempcrete
Heat Pump HVAC
WELL Building
Biophilic Design
Mass Timber
Induction Cooking
WE'RE THE MARKETING PARTNER YOU'VE BEEN LOOKING FOR
What our clients say
★ ★ ★ ★ ★
Katharine has been incredibly helpful in digesting nearly 1000 KPIs for ESG metrics across internal strategy documents, GRI, and more. She's fantastic at research and has been insanely productive in identifying key metrics for our dashboard.
EVAN PAUL
Senior Director, Innovation for Nature · Salesforce
★ ★ ★ ★ ★
Katharine did a great job of getting the word out to the right people for Caravan Studios Apps4Change Demo Days with TechSoup. She knows the right groups of changemakers to engage
SUSAN TENBY
TechSoup (nonprofit)
★ ★ ★ ★ ★
Sangha Strategies brought deep energy‑sector expertise, editorial leadership, and speed in translating complex policy changes for a final draft-ready ebook that Coldwell Energy could confidently use with customers and prospects.
TIFFANY DOUGLASS
Head of Marketing, Coldwell Energy
(Commercial/Industrial Solar)
READY TO GROW YOUR GREEN BUILDING FIRM?
Our team can
make shift happen.
Whether you need a full marketing strategy, a new website, or just a senior expert
to help you think through your growth plan, we're here.
Free 30-minute intro call · No pitch, no pressure
Let's talk.
Tell us what you're working with. We'll show you exactly how we'd approach it and what your first few months would look like.
Sangha Strategies
490 43rd St. #114
Oakland, CA 94609
WOMAN-OWNED · CALIFORNIA CERTIFIED GREEN BUSINESS
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ALSO EXPLORE OUR EXPERTISE IN
Other Industries We Serve
Renewable Energy
Solar, wind, battery storage, and clean energy companies ready to grow their market presence through smart digital marketing.
Learn more →
Biodiversity & Conservation
Land trusts, reforestation projects, permaculture farms, and ecosystem restoration organizations telling their stories.
Learn more →
Government & Local Agencies
Local government sustainability initiatives, public engagement campaigns, and green policy rollout communications.
Learn more →